(Case Study)

Activated Eco

How To Turn a Dream & Hard work Into a Strong Eco-Friendly Brand

Jesse Bentley and Chris Montgomery

"Investing in your brand from the beginning goes a long way into helping build your dream."

Who are you and what do you do?

Jesse Bentley and Chris Montgomery. We build long term online businesses that aim to be the biggest in their niche.

What is Activated Eco?

An Australian retailer of zero waste and eco-friendly products.

What's your backstory and how did you come up with the idea?

Our background is trade and sales based, with some online selling and importing thrown in the mix. We turned our side businesses into our main source of income.

We found a product that needed to be overhauled. We took an existing design and manufactured it out of superior material. The product replaces the standard variety that constantly needs replacing due to failure.

Take us through the process of designing, prototyping, and manufacturing your first product.

We took an existing design, and had it made from a few different materials. After vigorous testing including, salt water testing, smashing the product with a hammer and running over it with a car we realized our idea and product would be fit for the target market. Backed with a lifetime guarantee.

Activated Eco Best Online Eco Friendly Store

Describe the process of launching the business.

The business was launched in 2017 simply with the registration of the business name. We built a website and had some products made and ready to sell less than a month later. We started with some simple Facebook ads and bootstrapped the business to where it is today. 

Since launch, what has worked to attract and retain customers?

Our product money back guarantees have played a pivotal role in getting customers to purchase the first time, with zero risk to them. We constantly release new products and using email marketing have a huge percentage of repeat customers. If people are happy with your products they will buy most other products you release in the same product category. Now we have subscription based products and have implemented the Recharge recurring subscriptions our return customer rate has increase by 25%.

What's the reason customers pick Activated Eco over your competitors?

Large established well recognized brand with product guarantees. Large volume of 5 star reviews from real customers.

How are you doing today and what does the future look like?

We’re tracking really well and are smashing all our targets. We’ve just implemented some recurring subscription based products so we’re hoping that this leads to increased return customers.

Since starting the business, what's the number 1 thing you have learned?

That if you are successful at what you do, people will notice and they will copy you. Protect yourself and your brand with trademarks and patents.

interview with activated eco

What platform/tools do you use for your business?

Shopify, Google Workspace, Klaviyo, Recharge, Zipify Oneclick Upsell.

What have been the most influential books, podcasts, or other resources?

Have never read a book in my life. Do not listen to podcasts. We basically just do what we want and don't listen to anyone else. Google analytics teaches us everything we need to know.

Advice for other entrepreneurs who want to get started or are just starting out?

If you’re serious about building a business, don’t start off dropshipping and selling your customers inferior unbranded rubbish. Put the hard work in from the start. Keep your customers happy and build a business that will become a sustainable brand.
Investing in your brand from the beginning goes a long way into helping build your dream.

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Frequently Asked Questions about Activated Eco

Who owns Activated Eco?

Jesse Bentley and Chris Montgomery.

What does Activated Eco mean?

We’re all about teaching people to make small changes in life to reduce the amount of waste you produce. It’s never too late to activate
 your inner eco self!

Where is Activated Eco located?

Melbourne, Australia.

How long does it take Activated Eco to ship?

Same day if ordered before 1pm.

How long does it take Activated Eco to deliver?

5-7 Days within Australia and 10-15 days worldwide.

Activated Eco - Customer Reviews

Activated Eco has a rating of 4.8 out of 5.0 based on 6055 customer reviews.

I am very happy with my purchase; good results and I love the concept of NO PLASTIC! Fanta

Lois S.

No mess, no plastic, recyclable box - what's not to like???

Julie B.

Amazing quality, and fantastic price . So much more environmentally friendly.

leisa t.

Great service, fantastic delivery time considering COVID debacle, and the product quality is fantastic.

Steve Baker B.

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