In the pursuit of making the world a better place, advancements in technologies have solved many of humankind’s problems. The industry of marketing has not been left behind on technological development. Technology has made marketing campaigns more personalized than before.
With the new technology, traditional retail is dying. Nowadays, many retailers are depending on E-commerce to make their businesses successful. It helps them advertise, sell, and complete transactions over the internet. Since Online retailers sell their products or services online, they can secure more customers than the past retailing system.
E-Commerce platforms are considered best to start and run an online business. Shopify is considered one of the best sites to set up an online retail store. Shopify stands out because there are no limitations on the number of products you can display in the store for sale.
We, therefore, catch you up with Kristen LaFrance, a Senior Marketer and Head of Resilient Retail at Shopify. She is also the Director of Community Repeat from Colorado, United States. This blog post will unravel the life of Kristen LaFrance and her works as a Content Manager and Host of Shopify’s Resilient Retail Series.
Kristen LaFrance Early Background
Kristen LaFrance grew up in the United States and was an entrepreneurial enthusiast. When Kristen LaFrance was in college, she thought she would be happy if she worked for a brand that sold dog apparel.
Kristen LaFrance loved entrepreneurs at a young age. With this passion for entrepreneurship, she fell in love with cool brands and loved entrepreneurs who had amazing ideas that made the world a better place.
Kristen LaFrance had a feeling that e-commerce was one of the biggest drivers that moved societies and contributed to our cultures. She found out that eCommerce was the best to do. She did not want to run the store by herself. Therefore, she orchestrated her skills as a community builder and content marketer
Kristen LaFrance Educational Background
Her educational background is not clearly stated from the beginning. We have it that Kristen LaFrance attended Russell Vocational School in the United States.
Kristen LaFrance Position
Being the host of Shopify’s Resilient retail series, Kristen LaFrance is also the Official Mayor of DTC twitter. She is a pundit on Omnichannel customer retention, where she contributes greatly to connecting customers both online and offline.
In this position, Kristen LaFrance advises on tactics to reduce churn rate in your business subscription in her Pod trail in e-commerce business. At Churn Buster, she focuses on creating worthy customer relationships and helping businesses humanize their brands, adding to the bottom line of the company.
Before being part of Repeat, Kristen LaFrance served as the Head of Retail at Shopify, and she was the Director of Growth. She is also hosting the DTC podcast. She has worked with several top-rated companies, including Four Sigmatic and Butcher Box.
Being the Host of Resilient Retail, Kristen LaFrance has heard an impactful journey to the next phase of commerce. In these companies that she worked with, she helped to improve and develop deeper connections with customers.
Kristen LaFrance Experience in E-Commerce
Some factors are contributing to the success of the eCommerce business. Customer loyalty is one of the important parts of its success. Kristen LaFrance remarkable experience contributes to the long term success and Resiliency of Shopify.
Almost in her entire career, Kristen LaFrance has been involved in e-commerce. She began with a social media channel handling different fast-moving consumer goods brands. This is how she found her way into DTC.
In connection with the Churn Buster team, Kristen LaFrance worked with top-ranking companies, including Butcher Box, LOLA, and Me Undies. By building inner connections and further engagements with their customers, it added greatly to their monthly revenue
She spent several years running an eCommerce platform where she developed more interest in content while helping entrepreneurs grow their online stores. Her podcast themed “Playing for keeps” helped Kristen achieve a close-knit community in the DTC.
The experience she had in the DTC space contributed to the success of the Shopify Retail team.
Leadership Journey of Kristen LaFrance in E-commerce
On becoming the mayor of DTC, Twitter has spent many years in e-commerce. In line with helping entrepreneurs grow their online stores, she met Churn Buster. Churn Buster is arguably the best in resolving failing subscription payments. It is said that world-class companies depend on Churn Buster.
While running the Shopify team, Kristen LaFrance acknowledges the importance of learning from other people’s perspectives. She says in her podcasts that when we care about other people, as human beings, we succeed.
Kristen LaFrance felt that meeting Churn buster in her career path was a good experience. She recognizes that the easy way out to consumer loyalty or about the success of DTC is to reach them at a personal level. “The population that buys your products are your greatest asset”, adds Kristen LaFrance. On speaking about human beings who get to use the products you offer.
According to Kristen LaFrance, we have varieties of e-commerce business subscriptions. She includes physical products in traditional stores. Churn rate is the rate at which subscribers leave your platform. This kills e-commerce businesses.
Kristen LaFrance, a Director of Community, Repeat Host Mayor and founder of DTC, thinks that consumer education is key. She says it is important to teach customers how to get value from products they interact with.
She joined the Shopify Team to increase customer retention and maximize customer engagement to increase profitability at Shopify. She believes in the power of word of mouth marketing as the most effective and efficient way of marketing. She recommends this as one of the trade secrets to boost customer loyalty to a company’s brand.
That consumer education, in the long run, benefits the business. Kristen LaFrance, on her podcasts, recommends several levels of consumer education. To get the most value over time, customer education is important after and before sales.
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- Josh Snow – Serial Entrepreneur
- Nik Sharma: CEO and Founder of Sharma Brands
- Sara Du: CEO and Co-founder of Alloy Automation
- Andrew Youderian – Founder of eCommerceFuel
- Tobias Lütke – CEO at Shopify
- Tatiana James – eCommerce Entrepreneur
- Steve Chou – CEO at MyWifeQuitHerJob
- A Look Inside Chase Dimond
- Colin Wayne, Founder of Redline Steel