Do you want to know how to use TikTok videos to drive interest in your business? Don’t know your TikTok shorts from your TikTok hashtags? More Gen why than Gen Z?
Don’t worry. We’ve created the ultimate guide on how to use TikTok to drive business into lightspeed. No matter your age or technical expertise. When you follow this simple guide, you’ll become a TikTok marketing expert.
Yes, you too can use TikTok’s popularity to grow your business and its audience. Now, dial that music up to nine, and let’s find out how to use TikTok to market your business effectively.
How To Drive Business Using TikTok
Create Wholesome TikTok Videos That Highlight Your Brand Values
One of the easiest and quickest ways to make relevant, and informative TikTok videos, is by creating a video that shows off your brand values. The younger generations are all about wholesome and healthy values. So, it’s well worth showing off your particular brand values.
One brand that’s doing it right on TikTok is the famous La La Land Kind Cafe. They employ only foster youth and firmly believe in spreading kindness. It’s kind of in their name, isn’t it?
To increase brand awareness and ride the wave of popularity, they started a TikTok campaign called Drive-by Kindness. In these videos, they say nice and kind things to strangers on the street as they drive around the city.
This simple concept has generated millions of views and shares across TikTok. Not only did they achieve TikTok fame, but they gained more customers that shared their values.
Some other clever ideas to share your brand values are:
- Show people how your brand reduces and recycles.
- Talk about your locally grown plant-based products.
- Film acts of kindness that resonate with your audience.
It’s essential that when you create these types of TikTok videos to drive your business, you highlight the brand values upfront. TikTok videos are short, and you need to highlight the topic so that the audience can spot it in an ever-updating content feed.
Share How You Go About Creating Your Excellent Products
Another popular, and inexpensive way to market your business on TikTok, is by showing your audience how you create your products. One company that’s been doing this perfectly is Bread By Elise.
She runs a small bakery and in her TikTok videos show how she creates some of their favorite products. It’s well worth looking at a couple of her videos to see what’s essential when making them.
When you create a video like this, keep in mind some helpful tips for making it fantastic:
- Use relaxing music.
- Step-by-step videos are pretty popular.
- Start and end the video with a snapshot of the final product.
It’s not always necessary to have a voice-over commenting on the steps, but it surely helps. If you need some more inspiration, look at how Soulstice Ceramics incorporates all of this advice in her videos.
Incorporate TikTok Trends To Highlight Your Product Or Service
Our next clever TikTok marketing tactic requires a bit more out-of-the-box thinking than the previous two video types. However, when done right, you’ll ensure that engagement with your business’ audience has never been higher.
TikTok trends are anything from a particular dance to songs sung off-key and even tongue-in-cheek jokes and pranks.
A creative marketer can capitalize on this. If you are somewhat familiar with TikTok, you’ll remember the popular Jerusalema Dance challenge that was making the rounds a while back.
Countless clever companies participated in this challenge. Big brands such as AirLink and even the Irish police force jumped at the opportunity to show their employees doing this trendy dance.
Not only did this give the brands some great exposure and airtime, but it was reasonably inexpensive marketing. All they needed was someone with a camera to record the dance.
By using trends to give your brand some exposure, you end up entertaining your audience. It also helps to show that your brand is fun-loving, human, and approachable. All of this helps drive business into top gear.
Create TikTok Videos That Are Unrelated To Your Brand Or Products
Our next bit of advice may sound somewhat counterintuitive. Yet, it’s been tried and tested, so it’s well worth looking into it. Create videos that aren’t related to your brand or product.
Today, people use TikTok for entertainment. They simply despise on-the-nose marketing or sales videos. To avoid your brand from suffering from this, create a video that’s not focused on making a quick buck. Offer something of value.
One brand that’s become a master at doing this is the Bakersmann Cookies company. While they have countless videos showing their tasty treats, they’re best known on TikTok for their famous Cookies and Crime videos.
While a professional team of bakers is busy decorating cookies, a narrator shares a true crime story with the viewers. This entertains anyone that loves true crime stories and helps to showcase the versatile Bakersmann Cookies brand subtly.
Viewers share these videos for the horrifying tales, and at the same time, Bakersmann Cookies get to enjoy more exposure.
Use TikTok Videos To Tell The World That You Are An Expert
While not every brand may have the resources to create riveting, authentic crime videos, there are other ways to help drive business with TikTok. Our next tip focuses on telling the world that you are an expert within your industry.
When customers learn that you are an expert they can trust, they’ll be more likely to support your business. Proving your expertise is also pretty easy and won’t cost you a hefty amount of money.
For instance, famous TikTok celebrity Cliff Tan is a qualified architect and interior designer that loves to share tips, tricks, and advice on TikTok. He provides his audience with solutions to common interior decorating problems.
By doing this, he gets to show off his skills and expertise. Today, he is considered one of the best in his field, with over 1.5 million views.
Your business can also show your skills and knowledge by providing free, helpful, and entertaining advice on TikTok. Talking about sharing advice, this brings us to our next valuable tip for driving business with TikTok.
Don’t Be Afraid To Share Valuable Tips From Other Creators
There are thousands of content creators on TikTok’s platform. There are also a million different niches to explore and get lost in. You can use this to help drive exposure and capitalize with a growing audience.
If you found a helpful lifehack, some excellent advice, or a great tip, don’t be afraid to share it with your audience. Make your own TikTok video to test out this lifehack, or advice and then post it to your feed.
Always remember to share credit with other creators. They may just mention you in their next video, and this will give you some free exposure.
If you want an example of how to do this right, look at Nikkie Tutorials. She shares a nifty hack that Katie Jane Highes first popularized.
These videos require less creativity to shoot and can be a great way to boost your exposure.
Grab An Influencer To Help You Out
Luckily, you don’t need to do everything on your own. TikTok influencers are TikTok celebrities that can provide your brand with some excellent exposure.
TikTok influencers are all experts at using TikTok to drive their success and popularity. So, why not ask them to endorse your brand or product?
Give them the creative freedom to explore and come up with something unique and powerful. Remember to send them a gift basket, or complementary products so that they can become some of your brand’s staunchest supporters.
Tell Your Personal Glow-Up Story On TikTok
One thing that everybody loves is a story with a happy ending. Today, glow-up videos have become a TikTok favorite. Don’t worry if you aren’t familiar with glow-up videos.
A glow-up video tells the story of everyday life from a personal perspective. For instance, Nicole McLaughlin made a glow-up video about her journey as a professional fashion designer. She showed how she went from making shoes on her living room floor to finally getting her studio.
You could do the same by providing your audience with a personal look about you as a business owner. Tell the story of what inspired you, where you come from, and the results of all that hard work.
Remember: Your TikTok Videos Should Be Fun And Entertaining
TikTok is a powerful platform, but it will always be an entertainment platform first and foremost. So, whatever you do on TikTok, try to keep it entertaining. TikTok is informal and young, so don’t be afraid to tell jokes or play pranks.
DePauw University made an amusing TikTok video with one of its professors. While the university was no stranger to posting TikTok videos, this entertaining video performed the best. It reached over 3 million views.
This shows that sometimes, the sillier and more lighthearted the video, the better it engages with the TikTok audience. An involved, entertained audience won’t hesitate to support your business.
Doing this will show people an intimate side of your business that they will fall in love with. Not only does this increase brand loyalty and awareness, but it resonates with everybody.
Why Should I Use TikTok To Market My Business?
If you’ve never used TikTok as a marketing platform, you’ll discover an untapped gold mine. TikTok’s platform is fresh, young, and incredibly trendy. There’s a lot to be gained here.
If your business can tap into this market, it will bring clear benefits. Some of those tremendous benefits are:
- A growing audience for your business,
- The possibility of becoming viral,
- More income with an expanding market,
- Increased brand loyalty,
- TikTok videos are affordable and effective marketing tools.
Let’s look at the platform’s growing audience. After all, any marketer knows that you need to understand your audience before you can start selling to them.
TikTok’s Audience Is Young And Expanding
There’s no doubt that TikTok is here to stay. As of October 2019, HootSuite reports that TikTok boasts more than 800 million active users. Of those millions of users, the average user tends to open the TikTok app at least 8 times a day.
TikTok’s audience is slightly skewed, favoring younger consumers over older generations. There’s a definite shift from Gen Z to Millennials. However, WordStream reports that at least 67% of TikTok users are under the age of 29.
These numbers reveal a growing audience that’s hungry for entertainment. A clever marketer can take advantage of this audience. If your business hasn’t entered the video marketing era, perhaps you better start doing it now.
Big Business Recognizes The Value Of Video Marketing
A recent 2020 report by Wyzowl found that ever-more businesses are entering the video marketing industry. The number of companies that use video marketing has increased from 61% to 85%.
The main lure for businesses to use video marketing is that consumers are now watching, on average, at least 16 hours of online videos every week. Forbes reports that this is a whopping 52% increase since 2018.
Some clever marketers have also found that your audience ends up promoting your brand by creating viral content. By doing this, they save the company quite a hefty amount of cash in advertising fees.
Final Thoughts
There you have it, some fantastic tips and tricks on creating influencer-grade TikTok videos for your business. The best part is that making these TikTok videos is affordable.
You don’t have to be a creative, camera-wielding guru to make TikTok videos. Even small companies can benefit by creating a TikTok channel.
If you follow our advice, you’ll become famous in no time at all. See you soon on TikTok.
