The eCommerce landscape is constantly changing, with new players and technologies emerging all the time. So who are the key players to watch in 2022?
Well, they’re a bunch of people you might not have heard of yet. But by 2022, they’ll be household names in the eCommerce and retail world.
We looked at various factors, including social media following, industry experience, and innovation, to compile this list.
By doing so, we’ve come up with a definitive list of the 50 eCommerce influencers to watch in 2022.
What is Influencer Marketing?
If you’re not familiar with the term, influencer marketing is a form of marketing that focuses on leveraging the power of influential people to promote a product or service.
Companies approach influencers in their niches and ask for product promotion on social media. Influencer’s work includes photos, videos, footage, Live Sessions, etc.
Everything is about promoting those products promoted by these companies to be tried by others. We should also emphasize how influencer marketing helps improve marketing effectiveness for businesses and industries in several ways.
The Benefit of Using Influencers
1. Reach new and relevant audiences
Influencers have highly engaged audiences that often trust their recommendations. Working with influencers allows brands to reach new and relevant audiences that they may not have otherwise achieved.
2. Increase brand awareness
As influencers share branded content across their social media channels, it can help increase brand awareness.
3. Increase consumer engagement
Influencer marketing can help increase consumer engagement by showcasing interesting content that consumers want to share with others, thus increasing the number of people engaging with your brand.
4. Improve organic sharing of content
Because influencers tend to have large social media followings, they often provide brands with the opportunity to re-share influencer content organically.
Doing so can be a highly effective way of increasing the amount of unique website visits your brand receives.
5. Increase brand loyalty
Brands should also consider how influencer marketing can help improve consumer loyalty towards their product or service.
Because consumers enjoy sharing content that reflects their values with others, working with the right influencers can help create an emotional connection between the consumer and the brand.
Top 50 Ecommerce Influencers of 2022
As eCommerce continues to grow exponentially every year, the eCommerce industry is experiencing a rapid transformation in terms of revenue.
The digital marketing sector has also been significantly evolved by eCommerce. Online shopping has become a significant trend for small businesses and big corporations because of its cost savings.
Every business wants to sell more products, but it’s not always easy to know where to start or scale sales.
In this rapidly changing digital age, who are the top eCommerce influencers of 2022?
1. Josh Snow
Josh Snow is an Internet advertising expert and a successful serial business leader. More than 100 million people collaborated with sites and companies owned by Josh’s parent company last year.
Josh is an active board member for the Phoenix Coding Academy and the Fleischer Scholars Program. He is a great software (SaaS), e-commerce, and advertising innovation angel investor, who has invested in several companies.
His recent firm, With an emphasis on information-driven processes, has produced more than $1 billion in verified value since 2009.
Twitter: Josh Snow
Website: trysnow.com
2. Andrew Youderian
Andrew Youderian is the creator of eCommerceFuel, a fantastic community where eCommerce store owners may help one another develop their businesses and form closer connections.
Andrew decided to quit his job and start his first eCommerce firm after a few years in the investment banking industry.
Twitter: Andrew Youderian
Website: ecommercefuel.com
3. Tobias Lütke
Tobias Lütke is the CEO and co-founder of Shopify, which has become the industry’s most popular e-commerce platform.
Tobi is a software developer who has been involved with the Ruby on Rails framework since its inception, and he most recently served as a core team member of the framework.
That’s not all. Tobi also developed many well-known open-source libraries such as the Typo Weblog Engine, Liquid, and Active Merchant.
Twitter: Tobias Lütke
Website: tobi.lutke.com
4. Tatiana James
Tatiana James is a Canadian-born internet entrepreneur and investor. James launched her Amazon Webstore business by selling fitness equipment.
She would eventually start selling on Shopify and produce an instructional YouTube channel and several courses on Amazon FBA and affiliate marketing, among other things.
Twitter: Tatiana James
5. Steve Chou
Steve Chou is a well-known eCommerce thought leader and instructor who runs ProfitableOnlineStore.com, which teaches thousands of students how to profitably sell physical products online.
Popularly known for his blog, MyWifeQuitHerJob.com, Steve’s work has been featured in major media outlets such as the New York Times, Entrepreneur, and Forbes Inc.
He is also a highly sought-after public speaker who has been invited to speak at events hosted by PBS, Shopify, and various universities.
Twitter: Steve Chou
Website: My Wife Quit Her Job
6. Chase Dimond
Chase Dimond is the co-founder of Boundless Labs, a premier email marketing firm.
He also just released the most detailed Ecommerce Email Marketing Course, which has already been purchased by close to 2000 people.
They’ve aided their clients to send hundreds of millions of emails, resulting in over $75 million in email-based income since launching Boundless Labs in June of 2018.
Twitter: Chase Dimond
Website: chasedimond.carrd.co
7. Colin Wayne
Colin Wayne, also known as Redline Steel’s CEO, is a 28-year-old multimillionaire from Huntsville, Alabama.
He is a high-school dropout who was injured in an enemy rocket attack while serving in the military.
Colin Wayne is not only a former male fitness cover model, but he’s also a master of social media and has created a multi-million-dollar industrial manufacturing firm in just 18 months.
Twitter: Colin Wayne
Website: RedlineSteel.com
8. Kristen LaFrance
Kristen LaFrance is one of the most well-known names on DTC Twitter. She understands how direct-to-consumer businesses thrive.
At Repeat, she oversees all things community and the “buy again button for consumer packaged goods (CPG) companies.” Before that, she managed Resilient Retail, a Shopify podcast.
Twitter: Kristen La France
Website: getrepeat.io
9. Nik Sharma
Sharma Brands is a marketing strategy firm that works with a diverse range of businesses to help them achieve revenue growth and expansion across digital platforms. Nik Sharma is the company’s CEO.
Nik is a young entrepreneur-in-chief and investor who is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider’s up and coming Investors to Watch, and an investor and advisor to some of the most fast-growing companies in commerce.
Twitter: Nik Sharma
Website: nik.co
10. Sara Du
Alloy Automation is a company that helps small businesses grow through automation. The CEO and Co-Founder of Alloy Automation are Sara Du (YC W20). Before joining Snap, Sara was an engineer at DoNotPay.
Before breaking off to start her business, she attended Harvard for 25% of her undergraduate degree. She was a member of the Dorm Room Fund while there.
Twitter: Sara Du
Website: saradu.com
11. Sarah Carroll
Every online seller that is beginning to export should be following Sarah.
She’s an eCommerce strategist and training expert who runs Grow Global, an eCommerce strategy and training firm; she also lectures at eCommerce conferences all across the world.
Twitter: Sarah Carroll
Website: sarahcarroll.com
12. Kunle Campbell
Kunle is a well-known eCommerce influencer who specializes in direct-to-consumer eCommerce companies.
He operates the popular ‘2x eCommerce’ podcast and serves as the worldwide expert for Facebook Local New Accelerator Workshops. He’s definitely someone to watch!
Twitter: Kunle Campbell
Website: linktr.ee/kunlec
13. Felix Thea
Another very popular eCommerce influencer to add to your list is Felix! He runs the enormous podcast Shopify Masters and started the website TrafficAndSales.com.
Twitter: Felix Thea
Website: TrafficAndSales.com
14. Armando Roggio
You may not be aware of their contributing editor Armando Roggio, but you’ve probably heard of Practical eCommerce.
His experience in the eCommerce sector adds a valuable addition to your Twitter feed, with many years of expertise.
Twitter: Armando Roggio
15. Pat Flynn
Pat is a well-known eCommerce influencer. He’s the creator of smartpassiveincome.com, an online entrepreneurship expert.
Twitter: Pat Flynn
16. Shabbir Nooruddin
Shabbir is the creator of Bootstrapping Ecommerce, having launched his first eBay store in the early days of the site.
Twitter: Shabbir Nooruddin
Website: bootstrappingecommerce.com
17. Tracey Wallace
Tracey Wallace, previously the Editor-in-Chief at BigCommerce and now the Head of Marketing at Eterneva has returned to eCommerce. She provides excellent advice on marketing for eCommerce companies and is well worth following.
Twitter: Tracey Wallace
Website: tracewall.co
18. Neil Patel
Now, if you’re looking for a marketing guru who’s as close to perfection as it gets, look no further. He’s a New York Times bestselling author, and it’s a safe bet that you’ve come across some of his amazing digital marketing guides.
Twitter: Neil Patel
Website: neilpatel.com
19. Chris Do
If you want to start selling on Instagram or simply want to give your existing presence a boost, be sure to follow @Thechrisdo. You’ll learn how to build an audience, provide value, and establish community.
Twitter: Chris Do
Website: taplink.cc/thechrisdo
20. Justin Cener
Justin is one of the world’s most prominent eCommerce advocates, and he frequently publishes excellent material on a number of platforms, including Instagram.
He’s fantastic for internet retailers who are just starting out, but his knowledge of Facebook ads is useful to any company that has been around for some time.
Twitter: Justin Cener
Website: justincener.com
21. Gretta Van Riel
When Gretta started Skinny Me Tea, one of the top detox tea brands in the world, she used social media to a fantastic extent.
As a result, she’s now an expert in social media strategy who will teach you how to promote your business online.
Twitter: Gretta Van Riel
22. Alaa Hassan
Alaa Hassan is unquestionably a must-have for any list of eCommerce influencers.
Alaa is currently the vice president of Le Site, a digital commerce consultancy, and has been active in the eCommerce sector for decades.
Twitter: Alaa Hassan
Website: eCommerceTrainingacademy.com
23. Wholesale Ted
Wholesale Ted has a wealth of material on YouTube and is well worth a visit. He covers a lot of territories, from product sourcing methods to Amazon case studies to advice for increasing your eBay sales.
YouTube: Wholesale Ted
24. Sebastian Ghiorghiu
Sebastian has established a reputation for himself in dropshipping and digital marketing at only 21 years old. He provides useful advice and how-tos, but his channel really shines with timely material.
Twitter: Sebastian Ghiorghiu
25. Dan Vas
Dan Vas is an eCommerce entrepreneur, YouTuber, and influencer who teaches people how to construct a successful internet business.
His Shopify Tutorial for Beginners, which has almost 2.4 million views, is a great place to start if you’re interested in starting dropshipping on Shopify.
YouTube: Dan Vas
26. Yousef Khalidi
Yousef produces outstanding product review films and videos in both English and Arabic. His channel is chock-full of valuable dropshipping tips as well as eCommerce Facebook ad advice.
Twitter: Yousef Khalidi
27. Trevor J. Fenner
Trevor is a vegan skateboarder from Australia who founded eCommerce Paradise. He and his wife, Juliana, live their lives traveling throughout Southeast Asia while running their ideal business.
Twitter: Trevor J. Fenner
Website: eCommerce Paradise
28. Roy Rubin
When it comes to Magento, Roy Rubin is the company’s co-founder and former president. You can discover him advising businesses or hanging around on Twitter when he isn’t discussing eCommerce or investing.
Twitter: Roy Rubin
29. Graham Charlton
SaleCycle is a visually attractive blog dedicated to eCommerce, and Graham is the editor in chief. He also occasionally tweets about dropshipping, wholesaling, and 3D cat-armor printing.
Twitter: Graham Charlton
Website: Salecycle
30. Ashley Friedlein
eConsultancy, one of the most well-known eCommerce and digital marketing blogs, was founded by Ashley. He’s not on Twitter much these days, but he’s still connecting businesses with the greatest freelancers and eCommerce experts.
Twitter: Ashley Friedlein
Website: eConsultancy
31. Ben Marks
Ben is a long-time Magento advocate. He runs the BHmarks.com website, which is all about Magento.
Twitter: Ben Marks
Website: BHmarks.com
32. Maneesh Sethi
Maneesh is the creator of Pavlok, a wristband that shocks you when you start to slack off. He’s also published a number of articles on his site, Hack The System, about dropshipping.
Twitter: Maneesh Sethi
Website: Hack The System
33. Robert Gilbreath
ShipStation is a platform that allows eCommerce companies to “Get ship done” and is run by VP of marketing Robert. With their software, you may import, track, and deliver your purchases.
Twitter: Robert Gilbreath
Website: Shipstation
34. Corey Ferreira
Alibaba was one of the first and most well-known dropshipping methods used by Corey. However, he’s currently working as a marketing consultant for Shopify.
Twitter: Corey Ferreira
35. Bruno Levesque
Bruno is the co-founder of PrestaShop, a website builder comparable to Shopify and BigCommerce. All of the people who work on PrestaShop are eCommerce enthusiasts.
Twitter: Bruno Levesque
Website: PrestaShop
36. Jamil Ahmed
Jamil is a huge advocate of internet marketing and runs the blog JA Directives, which focuses on small company advice. He’s covered dropshipping, SEO, and online courses among other things.
Twitter: Jamil Ahmed
Website: JA Directives
37. Marsha Collier
Marsha is the founder of Cool eBay Tools, a website dedicated to teaching you how to sell on eBay. Every Tuesday at 9 PM EST, she hosts a Twitter chat called #CustServ.
Twitter: Marsha Collier
Website: coolebaytools.com
38. Bryan Eisenberg
Bryan’s website, bryaneisenberg.com, features a blog about marketing. That’s not all, Bryan is also a professional speaker, author, and eCommerce consultant.
Twitter: Bryan Eiseberg
Website: bryaneisenberg.com
39. Skip McGrath
With several books on Amazon and eBay selling, Skip is a highly influential eCommerce guru that has been interviewed by Shopify and other industry leaders.
Twitter: Skip McGrath
Website: The Complete eBay Marketing System
40. Richard Lazazzera
Richard is the creator of A Better Lemonade Stand, a former Shopify employee who “wants to help people like you start and grow their own businesses.”
Twitter: Richard Lazazzera
41. Linda Bustos
Linda is a leading eCommerce Advisor and the creator of Edgacent, which connects you with other eCommerce consultants for assistance in expanding your online store.
Twitter: Linda Bustos
42. Darren DeMatas
Darren began the SelfStarter blog, which he runs as a self-starter himself. He covers eCommerce growth marketing there.
Twitter: Darren DeMatas
Website: ecommerceCEO.com
43. Anton Kraly
Anton is the creator of Dropship Lifestyle, a step-by-step coaching program that teaches you how to start and expand your own dropshipping company.
Twitter: Anton Kraly
Website: dsl.life/create-freedom/
44. Tomas Slimas
Orbelo is a dropshipping automation tool that Tomas co-founded to help store owners save time and money while selling online.
Twitter: Tomas Slimas
45. Jason Goldberg
Jason is a co-host of the eCommerce Show, which he also hosts with his brother Scot. For many years, he has worked in the world of commerce and was one of the first people to ever speak about Amazon at a major forum.
Twitter: Jason Goldberg
Website: retailgeek.com
46. Nathan Huppatz
Nathan is a seasoned online seller with Costumes.com.au and Readytoship, a service that allows you to automate label printing and parcel monitoring for your eCommerce store.
Twitter: Nathan Huppatz
Website: costumes.com.au, readytoship.com.au
47. Hannah Stacey
Hannah is the Head of Demand Generation for Ometria, a Software-As-A-Service that has helped clients send related marketing communications and expand their business.
Twitter: Hannah Stacey
Website: hannahstaceyceramics.co.uk
48. Giles Thomas
Giles is the creator of AcquireConvert, a blog about converting visitors into customers. As an experienced eCommerce marketer, he knows a thing or two about conversion optimization.
Twitter: Giles Thomas
Website: acquireconvert.com
49. Austin Brawner
Austin founded eCommerce Influence, where he teaches people how to “grow their online store from $1,000 in sales to $1,000,000+ using traffic and conversion tactics.”
Twitter: Austin Brawner
Website: austin.start.page, brandgrowthexperts.com
50. Glori Blatt
Glori is the Director of Ecommerce & Marketing at GRIT (Global Research Innovation and Technology), where she helps them sell their revolutionary wheelchair, the “Freedom Chair”.
As the Director of Ecommerce at a company that sells wheelchairs globally, Glori has a wealth of knowledge and experience when it comes to eCommerce.
Twitter: Glori Blatt
Website: shopglassy.com
Final Thoughts
These 50 individuals represent some of the biggest movers and shakers in the eCommerce industry. They are responsible for shaping the landscape of online retail and helping businesses of all sizes succeed.
Keep your eyes peeled for more of these influencers throughout the next few years.
