Selling digital downloads on Etsy is one of the ways to make passive income. Looking at the current trends now is the best time to start selling digital printables online. Etsy is one of the best online ways to earn profits considering the low upfront costs and no inventory for digital downloads. This is the ultimate guide to selling digital downloads on Etsy. Read through to learn more.
Why sell digital downloads on Etsy?
Many sellers are interested in digital downloads because of their potential in making passive income. More so, once you design your product, you won’t have to make it again; it sells continuously. In recent years, digital products have recorded high sales. With digital products, there is no shipping. Customers receive their files immediately after purchase and can print them out if they have access to the needed tools. You can check out where to print invitations on Etsy.
The Etsy platform also assists in delivering digital products without you knowing. Sellers can attach files to their Etsy listings for customers to download the files after purchase. Selling digital downloads on Etsy is relatively cheap. Etsy has the most favorable listing fee for sellers compared to Etsy vs. eBay and eBay vs. Amazon vs. Etsy. Also, a 5% transaction fee is included once you make a sale.
Etsy platform growth momentum increases, making it among the top online marketplace behind eBay and Amazon. Many shoppers move to the Etsy platform, not only because of vintage and crafted products but for digital downloads for their projects and businesses. If you are a new seller on the platform, you are on the right track; no more is selling at Etsy worth it? All you need to do is employ all Etsy marketing and SEO strategies.
How to sell digital downloads on Etsy
Do you have a digital product to sell on Etsy? With many sellers offering these trendy products, there are various tactics to employ to make some good profits. Here we will look at some of the tactics to use.
You can also check our Etsy SEO guidelines.
1. Do research
Conducting market research means you’ve to figure out some of the top-selling products in the market recently. You need to be familiar with what is moving, how it’s done, and the available gap. When selling digital downloads on Etsy, there are many products like labels, greeting cards, print invitations, and more. We will discuss the best digital downloads ideas on Etsy below.
Use people also search to find what people are looking at in your category. But, you have to use the appropriate keyword for research. Find out what features and how much they are willing to pay. From such analysis, you’ll analyze what makes your product different from the competitors.
Also, take time to identify your competitors. Ideally, you can find anything about your sellers on the Etsy platform. You can check how they have listed their products, their prices, product description, revenue, any customization included, and what Etsy marketing tips they are using.
Find out what shoppers require. Do they need smaller-sized print invitations or a smaller journal? Also, try to find out what shoppers love about a successful Etsy shop to be confident of your services. Buyers have to be convinced to purchase from your shop and not your competitors. The main idea is, what makes your digital downloads better?
2. Create your listing and price them
Without the production process details, it isn’t easy to price your digital downloads or handmade products on the Etsy platform. Since there are other expenses involved and Etsy fees to be deducted, it is essential to price your listing adhering to these factors;
· Price of materials per item
· The time it took to create the product
· The size of the item
Since photos play a major role in attracting shoppers and helping them understand what you offer, take high-quality photos for your products. For digital products, ensure you use good lighting for quality photos. If you need more photos, you can use mock-ups using templates and select the best template to use.
Always compare your prices with competitors to avoid going at a loss. Pricing too low may make your Etsy shop fall, or you may have to spend more money from your pocket paying for expenses. But, if it’s compulsory to lower your prices, you have to find a way to minimize the costs. Buy your items in bulk or change suppliers or something else.
3. Create your Etsy Shop
To start selling digital downloads on the Etsy platform, you must create a shop. Setting up a shop may take you a few hours. In case of any difficulty, check out the Etsy help section. First, fill out all the essential information for your shop, including your shop name, currency, and language. If your proposed shop name is already taken, use the name generator to get more ideas.
Then complete your profile, and include an about section to help shoppers learn more about you and the services offered. You can also add a personal photo instead of product images and logos.
4. Add your listings
Once you have completely set up your shop, start listing your items. Make use of strong keywords and high-quality descriptions with no fluff. The description should be able to answer questions that the shopper might have. Also, make use of photographs that represent your featured products well. Fill out delivery and pricing details with relevant tags to help buyers find your printables.
Lastly, take time and create returns, delivery, and exchange policies. Your policies should be favorable to both you and the buyer. In the Etsy platform, you can upload a maximum of five digital files at a go with a maximum size of 20 MB per file.
5. Market your products
Creating and listing your products on the Etsy platform will not just start selling, especially if the niche is competitive. People won’t just find your items; you’ve to tell them about your product. Check out the how-to market Etsy shop.
After setting up, share your information and focus on strengthening customer seller relationships. Respond to comments and be very genuine in your interactions.
6. Get Reviews
Reviews are a powerful marketing tool. It is referred to as social proof. With good reviews, your sales will increase. After making sales, follow up with your customers through email to ensure they are satisfied. If all is well, ask them to leave a review.
7. Continue selling on Etsy
Selling digital downloads on Etsy is one of the best ways to earn passive income. Just maintain the process. Create your digital downloads, use Etsy SEO to market the items, make connections then ask for reviews.
What advantage does Etsy have over eBay and Amazon
What makes Etsy outstanding is that they don’t promote the utilization of other platforms. Besides, Etsy comes with lots of benefits. There are easy things to make and sell on Etsy, but selling digital products is the way to go if you are always busy.
Additionally, Etsy includes a team where sellers can join groups of other sellers, promote their items and even post to the discussion boards. Though the Etsy platform is competitive, most Etsy sellers are team players. They can help promote your goods without you noticing, boosting your sales.
Digital Products Ideas to sell on Etsy
Printable Planners
Planners help sellers to remain focused and organized in their plans. Though they tend to be seasonal products, printable planners are very popular as the year begins. Shoppers make purchases, download, and print the planners for use immediately.
Etsy shop assets
If you’re just starting on Etsy, why not go for products made for Etsy sellers. For instance, shop icons and banners are required for almost all Etsy platform sellers. Listing the Etsy shop items can be a profitable business with correct strategies.
Cosmetic Labels
Cosmetics labels are an essential product for most handmade businesses. Designing cosmetic labels for soap, jar, and dropper bottle labels can be very marketable as many sellers are looking to build their brand. Also, cosmetic labels make it easy to target small handmade businesses.
Business Cards
This is a hot-selling and a very competitive niche. Business cards are import digital downloads that help showcase the brand and its description. It’ll be best to create an editable business card to make more profits.
Logos
Every business needs a professional logo. Logos give customers the first impression of your business. This is one of the most competitive niches that you can dive into. The market demand is so high because businesses are created day-in-day-out. Offer logo designing today for more passive income.
Clip Arts
Clip arts are small elements that are commonly bought in large quantities. Shoppers use clip arts either to personalize their products or use them in their projects. Cliparts are created as digital arts by artists then sold as clip arts. So, if you can design customizable clip art, it is the right idea to sell on Etsy.
Print invitations
It’s amongst the most competitive niches on the Etsy platform. Print invitations like wedding invitations, birthday card invitations, birthday invitations, and more are always on demand. You must have a seller’s good printer for high-quality photos output once they download their digital printables from Etsy.
Workbooks
Same as any other printable, the workbook targets self-improvement and self-care buyers on the platform. Selecting Etsy for workbooks selling makes it simple for buyers to purchase, download, and print material to use immediately.
Wall arts
Wall art is also a marketable category as it’s easy to create. You have to scan your wall artwork or use platforms like Procreate and Photoshop. Most buyers in Etsy look for these products to print by themselves as they are the most cost and time-saving.
Social media templates
Most website and business owners use social media platforms like Instagram, Facebook, Twitter, and TikTok to market their products. Social media templates help save a lot of time creating professional-looking social media accounts. This is an in-demand niche, so it will sell on Etsy.
Frequently asked questions about selling digital downloads on Etsy
How much Can you earn from selling digital downloads?
Various Etsy sellers earn six figures from just selling digital downloads on Etsy. If you’re a new seller on the platform, making up to $1000 a month is a good strategy, primarily if you have implemented all SEO marketing strategies.
Ideally, how much you earn on Etsy depends on the type of product, the price point, and your marketing strategies. Selling Etsy’s most popular digital downloads will make you more income.
What are the best-selling digital downloads on Etsy?
If you’re a seller starting, finding the most popular products is essential. The best selling digital downloads include;
· Digital planners- These includes meal planners, fitness trackers, daily schedules, monthly or weekly calendar, and habit trackers
· Printable stickers- Stickers for children, planners, parties, and wedding favors.
· Templates- You can sell editable templates, E-books, Resumes, cover letters, PowerPoint slides, and forms.
· Budget spreadsheets- budgeting and personal finance are very marketable as people want to account for and save their money.
· Sewing patterns-Etsy platform is a marketable platform for crafters. Therefore, you can make more income if you sell downloads for knitting, embroidery, sewing, and crocheting patterns.
· Clipart/Art prints-Are you good at graphic design or drawing? Selling those ideas on the Etsy platform can benefit you. You can sell clipart or logo downloads.
· Invites- It is a popular idea to provide customization options. You will create and sell invites for weddings, parties, and birthdays.
· Educational material- Products aimed at children are also performing well on Etsy. This is an essential item for busy parents. Sell flashcards, activity pages, worksheets, and other educational materials.
· Guides/ Ebooks- You can sell your downloadable guides for any of your areas of expertise like beauty, DIY, marketing tips, or fitness.
Conclusion
Selling digital downloads on Etsy is not difficult as people imagine. Once you set up your store and use all tactics provided, be sure to make a passive income. So, is it worth it to sell on Etsy? Yes, many sellers are making six figures through the platform. The same can happen to you.
