Are you thinking about how to turn your passion into profits? If you have been thinking of getting your shop online, then the thoughts of Etsy marketplace might have crossed your mind. The Etsy platform has gained popularity over the years, and it is a perfect choice for your handmade, vintage, and crafted items. There are easy things to sell and make on Etsy, like invitation cards, self-care items, etc.
Etsy has over 60 million products listed for sale for over 80 million buyers. If you need to compare the online marketplaces before deciding, you can check eBay vs. Amazon vs. Etsy. But, what sells on Etsy? Is selling on Etsy worth it? It’s essential to find answers to these answers; otherwise, you’ll not get sales on the platform.
The easiest way to find items to sell on Etsy is by looking at your hobbies. Essentially, Etsy sells niche-specific items, and you can also auction your products. Some of the best-selling products in Etsy include clothing and jewelry. But there is more to explore.
This article talks about easy things to sell on Etsy. Let’s find out what products you can sell in 2022 to boost your business.
What is Etsy?
Etsy is an online marketplace specializing in selling vintage, handmade, and craft goodies. Various Etsy shop ideas like illustrations, furniture, printing invitations from Etsy, jewelry clothing, toys, and much more. The Etsy platform has existed since 2005, and as of 2021, it’s serving over 80 million buyers. With new technologies and a robust ecosystem growing each day, there are more reasons to get into the advanced eCommerce economy.
If you’re searching for guidelines to set up your store, you can check out our Etsy SEO guide.
How do you determine what to sell on Etsy?
As a new seller, you need to know what products will perform best for your Etsy store. Since you’ve already gone through our Etsy SEO tricks, it’s easy to determine which niche describes your item and what strategies to use to be successful.
Three factors determine the success of your product on the Etsy platform. It includes;
Sales Gap- Identify a popular product in a particular category but not too much competition. You’ll get this chance in products where buyers need various options for a highly unique product.
Profitable- One of your desires of venturing to online business is to make a profit. So, the products you sell should earn you money. Best products for new sellers need to be inexpensive to make and ship.
Low Barrier- By saying low barrier, you need items that don’t need lots of experience. Some products have costly production contracts, need expensive pieces of equipment, and artistic mastery. So, to be successful on Etsy, follow your hobbies.
If you’re still finding it challenging to identify what to sell, various sites offer statistics on what potential buyers are searching for. Apply the above tips while figuring out various categories on what buyers need.
Etsy platform should be your first choice. Check on Editors pick and Popular Right Now sections. These two sections’ search results give you an idea of what buyers are buying. Create a list of your products or items you can craft from that point. Keep track of the items you want to list to help you identify your competitors.
You can also dig through Etsy and identify your competitors by shop title. Find the same stores with higher reviews and sales and focus on their product lineup.
It is one of the best resources to check on things to make and sell on Etsy. On Pinterest search results, type Etsy and check what pins perform well. So, when you create your product line, you may find some of your products already selling more than other items listed on the website. You can use that data to reach your target.
If you’ve already established a store in Etsy, then make use of your dashboard. Check out the most popular items and those favored the most. Once you’ve identified trending, you should identify the market gap. There may be something handmade that other sellers are not offering, or there are no varieties for buyers looking for cheaper items.
After that, research by entering keywords into the search bar and observing what comes up.
Erank.com provides information about what people are buying on Etsy. You can identify the popular item sold in your locality or worldwide. You can see the most trending keywords and the shops that had more sales on the previous day on this platform. Next, search for those keywords in Etsy and compare the products sold relating to the keyword.
Also, in eRank.com, you can compare your shop’s sales to those of your competitors. With such insights, you’ll be able to work on your item listings and how to market on Etsy. ERank.com will help your current products run better.
You can rely on this site. This platform provides data on what people are looking for and buying. It also highlights the most popular products demographically.
The most exciting part is you can monitor Etsy’s top seller’s listings, views per product, best price range, and more. You can also use the site for SEO by creating long-tail keywords and finding other high-volume keywords.
Now that you know how and where to research products that sell well, there are some ideas for top-selling categories and items on Etsy. Well, continue reading.
Etsy’s Best Selling Categories
Jewelry and Accessories
It’s one of the best-selling categories on Etsy and a perfect gift idea. You get tons of items listed in this category like rings, necklaces, phone cases, bracelets, and more. Handmade jewelry is very trendy and tends to sell for about any event, so if it’s one of your niches, you will enjoy it.
Crafts and Supplies
Crafts and Supplies is also the best selling category as it’s broad with various opportunities to make sales. Most buyers interested in this niche opt for embroidery thread and knitting yarn options. Craft supplies tend to have more repeat customers, becoming a significant revenue source.
Bags and Purses
Bags and purses are a hot selling category in the Etsy platform. These range from lady’s makeup bags to laptop bags. A win-win situation in this category is selling matching items with various uses. And as we said before, most buyers in Etsy platforms are women, so targeting high-quality women’s purses can be very profitable.
Clothing and Shoes
Most sellers don’t consider clothing items as a marketable product in the Etsy platform, but there are perfect options for this niche. You can consider this category as a market gap in the platform. Many sellers don’t think of clothing as a good option, but why not sell scarves, hats, or watches? Trends come and go, so focus on popular products at the moment. Go with the trend.
It is one of the most significant categories as it contains anything needed for a big occasion. For this category, bridal jewelry, veils, guest books, wedding dresses, and bridal party accessories are some ideas to use. The main advantage of selling wedding supplies in Etsy is that buyers are always looking for uniqueness meaning such products are rare in their local store or locality.
Home Décor and Living
Home décor and living is a vast category as it includes anything that can decorate commercial or residential homes. It is for decorating offices, living rooms, study rooms, and more. For instance, throw pillows are very popular and available in different designs and materials. Other products to sell can be doormats, candles, handmade furniture, kid’s decoration, and more.
Toys and games
Toys and games are one of the categories that tend to have massive potential in the Etsy platform. You can sell plush toys, kids’ party favors, and other activities like cards. It is a creative and fun category that needs more venture.
Ideally, this is Etsy’s most popular category. If you hear Etsy, you’ll think about handmade items. Handmade items are unique and of high quality. Handmade products are a vast category, ranging from clothing to jewelry. This category will always sell no matter the season.
Vintage things are one of Etsy’s favorite niches. Many buyers are always searching for action figures, jewelry, old board games, and clothes for sale on the Etsy platform. If you have a good collection of vintage items and would love to earn more than you spend, you can sell or auction on Etsy. As long as the items are in good condition, anything old or vintage will make you good profits.
Arts and collectibles
Most Etsy’s buyers look for vintage items in artwork, toys, sculptures, and wall décor. If you’ve products like prints, original paintings, collectibles, and photos, then you can resell them on Etsy.
Anything paper-based is what is known as papercrafts. That includes personalized invitations, notebook cards, or even wall hangings. This is the best place to print invitations on Etsy. You can create and sell wedding favors cards, save the date cards, thank you cards, and much more.
Bath and Beauty
The bath and beauty section on the Etsy platform includes bath bombs, face masks, scented shower gels, or even personalized bubble baths. People search for products that can help make their lives simple in this century. So, bath and beauty has high potential earnings and can be an excellent category to venture in.
Etsy’s best selling Items
Now that you understand which categories sell most in Etsy, we’ll look at things to sell on the Etsy platform. Using all the tools listed above to research Etsy’s top-selling products, we came up with the following popular products.
Digital products are one of the most high-demanding items to sell on Etsy. Many people love graphic designs as they download and use them right away. So, if you love digital art or create printable art, you can sell printable invitations, digital downloads, and party decorations. You can focus on PDFs for digital download, either downloadable or saleable, like personal finance, parenting, household, and more.
The best thing with printable is that you only have to create it once, and customers can download it anytime they want. If you offer digital artwork, you’ll avoid framing, printing, or shipping your product, making your new shop successful.
Handmade jewelry is one of the most popular items on the Etsy platform. Many move to Etsy looking for handmade products. There is a high potential for selling personalized items in various niches. You can do handmade pet collars, phone cases, notebooks, furniture, jewelry, toys, and more.
However, making products in this category will need equipment like wire strippers and wire cutters. Any personalized or handmade jewelry is a big seller on Etsy.
Wedding decorations and Invitations
A customized wedding invitation is the main product with good returns, but you may find wedding decoration items and guest books also performing well. Custom-made products are unique, making them one of Etsy’s favorites.
To generate even more income with these items, your products have to be generic or are customizable. Though custom-made products take more time to create, you can charge your customers more for that too.
Custom made clothing
As aforementioned above, the clothing category tends to have some gaps in the Etsy platform. The best thing about selling custom-made clothing on Etsy is that people are looking for outfits and more costumes for their wardrobe. Since Etsy doesn’t allow the selling of second-hand products, it has reduced seller competition.
Also, vintage clothing sells well on Etsy as people are always looking for unique items. Another vast market is unique kids clothing, adult costumes accessories, and cosplay.
Bags and purse
A good, unique bag will always attract a larger audience. Bags are essential as they offer good transportation of smaller items, hold fashionable accessories, and accumulate various products. So, when it comes to what to sell on Etsy, you can opt for customizable bag collections.
Drawstrings, totes, duffle bags, and weekenders are some bags that sell well on Etsy. Also, purse inserts, purses, cross-body bags, shoulder bags, wristlets, and handbags do well. If you can offer well-designed and attractive bags, then bags can make you profits in Etsy.
Stickers and wall decals
Stickers are trendy for use in everything like scrapbooking projects, notebooks, calendar planning wall décor, art projects, and more, making them a very versatile item. As of 2021, stickers were among the highest-performing items sold on Etsy. The best part is that they are simple to create and have low shipping costs, making them an excellent product to sell on Etsy.
The hottest trend for interior design space is wall decals combined with vinyl stickers. Their popularity is due to their capacity to convert a bland wall into beautiful artwork. Ideally, it is the most suitable alternative for budget-savvy customers, so return customers are possible. For this niche, it’s worth selling per set, depending on the needed size.
Notebooks and Journals
In 2020/2021, Notebooks and journals recorded an increased sell on Etsy, which may be because of Covid-pandemic. That is not the only reason. Notebooks and journals can be simple and complex, depending on the designer. These products are a perfect combination of printable and stickers. If you open your Etsy shop and list each item in different categories, you will make a passive income.
Craft kits are high-performing in Etsy, and it doesn’t need so much input. Many people love ready-made products that they can customize by themselves after purchasing. You can include pre-selected items in this category and allow customers to pick depending on the selections available. It’s also a good idea to pack your crafted items as a kit to make sales easy.
This is one of the most competitive niches that many buyers are ready to spend their money on. The types of pet supplies to sell on Etsy include pet collars, clothing, shoes, beddings, food, pet portraits, pet ID tags, carriers, and houses. Anything creative in this niche that can benefit or protect a pet is saleable on Etsy.
Even with technological advancements in various niches, the entertainment category still needs handmade items. People spend a lot on their children, making this niche attractive to buyers. All handmade products sell well on Etsy, and anything that can entertain a kid is worth selling.
Wooden toys always sell well on Etsy. Besides, homemade slime is very popular right now, so venturing into the entertainment niche is beneficial.
Unique items are saleable on the Etsy platform, and many buyers flock looking for a rare piece to make their home decorations stand out. Have you identified a local store selling lovely antique pieces at a lower price? Well, you can resell those furniture and other antique pieces on Etsy to make more profits. For the home décor niche, you can sell wallpaper, rugs, lighting, paintings, and more.
Self-care is a tasty treat that most people enjoy most of the time. If your ideas are more of curation, this category is the best shop idea. This category can include vintage sweets, baked goods, chocolate hampers, and more. These are some of the best-selling on Etsy for years now.
One of the most appreciated gifts for women is jewelry. There is a good niche with potential return buyers with so many events to be gifted. The best part is there are lots of niches to select from. Well, the men’s jewelry market is also becoming competitive.
Etsy buyers are estimated to be 81% women. This means men’s jewelry can fall into this best-selling category when peak seasons arrive. You can get more profits if your products are matcheable. The top-selling items include crystal jewelry, silver pendants, bracelets, and adjustable rings for this category.
It’s also one of the super-popular categories in Etsy. Party decorations are a combination of holidays, weddings, birthdays, baby showers, and more. Such occasions need playful, beautiful, and attractive decorations that make the party unique.
These occasions will need cupcake toppers, banners, table runners, balloons, and more. You can also consider creating personalized photo props to make good profits.
Etsy platform is an excellent place for your artistry work, especially if you’re a beginner. Printable art is prevalent in Etsy as it is a more convenient way. People look for printable artwork for their homes, especially kids’ rooms. Besides that, you can also sell your artwork as a physical piece that can be shipped out.
A good number of people head over to Etsy for self-care items. People need items that can make them feel relaxed and confident. Some turn to homemade products like bath bombs, salt scrubs, soaps, facial because they are natural. The highest selling package for this category is homemade beauty products.
You can use YouTube tutorials on how to make self-care items. All your procedures and items used must be safe for people’s skin.
Etsy has a lot of opportunities for low and high-reward products. The best item to sell on Etsy will work best if it correlates with your hobby. If you find something trending, make use of that chance. With Etsy’s digital inventory, you can continuously align what buyers need.
So, is Etsy worth it? Yes, Etsy is very worthy for you as a seller. If you’re planning to get started on Etsy, this is the best time. Do some market research and take your time to find quality materials and partners, then you’ll be good to go!